Capabilities
New-to-World Brands
You have an idea; we have a plan to make it real.
Making the leap from an inward-facing idea to outfacing success can be an intimidating prospect. Orden Beauty will build that bridge, maximizing your resources (time, money, energy) to make it happen. Not only can we articulate your vision into a compelling founder’s story and outstanding visual presence, we will also lay out a strategic, highly actionable sales and marketing plan to advance your brand from imagination to buyer’s desk to customers’ hands.
Brand Creation + Elevation
The field of beauty and wellness is crowded with copycats. Your brand identity must reflect your integrity and the courage of your choices. With our bespoke process, we’ll help you connect the dots between who you are and what you are bringing into the world.
Brand Identity
- Founder Story Curation
- Mission, Vision, Values
- Creative & Art Direction
- Assets & Collateral
Visual Design + Development
- Logo Design
- Website Design
- Photography
- Video
Product Development
- Formulation
- Packaging
- Presentation
Marketing & Media
Effective marketing is so much more than tactics. It’s a strategic plan with a holistic view of the market and your brand’s place within it. We’ll help you get the right eyes on your brand to increase visibility and credibility and help you nurture a loyal and enthusiastic customer base who gets it.
Marketing Strategy
- Market Research
- Marketing Planning
- Channel Strategy
- Process Design
- Team Mentorship
Public Relations
- Promotion strategy
- Media placements
- Press Kits
Content Creation + Curation
- Copywriting
- Social media
- Influencer partnerships
Sales Services
We’ll tell your brand’s story to the right people in the right order at the right time. We’ll be your most passionate advocates throughout every step of your sales journey to ensure that your products get in front of your dream buyers and onto their shelves.
Sales Strategy
- Competitive Analysis
- Brand & Pitch Decks
- Promotion
- Scaling
Sales Administration
- Digital Presence
- Education
- Lead Generation
- Sales Funnel Management
- Sales Team Development
- Legal
Warehousing & Logistics
- COGs
- SRPs
- 3PL Distribution
- Certifications
Stephen Gandee
ceo + cofounder, RITUEL