Empowering
Brave New Brands
Empowering
Brave New Brands
We unlock your brand’s rightful place in the beauty space.
Simply put, our goal is to get your product onto the shelf - both physical and digital. Leveraging decades of experience and invaluable industry savvy, veteran specialists Erin Orden and Ana Armstrong will champion your brand from early inception to successful retail placement.
If there's white space for your product to thrive, we will find it — threading the needle to get you into your dream buyers' hands faster, and with more impact.
Capabilities
biology — noun
the science of life or living matter in all its forms and phenomena, especially with reference to origin, growth, reproduction, structure, and behavior.
The DNA of a brand is a complex helix of purpose, character, and narrative. Envision how the facets of branding interconnect here.
Legacy
Brands
You’re wise and wiley—and ready to reach the next level. For established brands looking to move the needle (whether this entails breaking into the global market, building a direct-to-consumer pipeline or laying the course for Amazon) we will provide expert allyship to get you there.
New-to-World
Brands
Let’s create the world we want to live in, not just the products. Together, we’ll connect the dots between the truth of who you are, what that means for your brand’s ethos, and how that’s translated into a real-world presence—all followed by a strategic plan for introducing you to the right buyers.
Developing
Brands
Are you looking to strengthen your position in the market? Boost your reputation? Bolster stockists? For those seeking to capture more market share, we are your ear to the ground, leveraging strategic relationships and vetted resources to reach your evolving goals.
Legacy
Brands
You’re wise and wiley—and ready to reach the next level. For established brands looking to move the needle (whether this entails breaking into the global market, building a direct-to-consumer pipeline or laying the course for Amazon) we will provide expert allyship to get you there.
New-to-World
Brands
Let’s create the world we want to live in, not just the products. Together, we’ll connect the dots between the truth of who you are, what that means for your brand’s ethos, and how that’s translated into a real-world presence—all followed by a strategic plan for introducing you to the right buyers.
Erin
& Ana
Joyful veterans in navigating the highly competitive and ever-changing world of health and wellness, we will translate your vision with both prowess and compassion, ensuring the right seeds are planted to grow perennial success.
Joyful veterans in navigating the highly competitive and ever-changing world of health and wellness, we will translate your vision with both prowess and compassion, ensuring the right seeds are planted to grow perennial success.
Testimonials
I started working with Orden Beauty in 2019 with hopes of gaining wholesale accounts but ended up with so much more. Orden Beauty helped me hone in on what I visualized but had trouble translating when I decided to rebrand Satya + Sage. Erin truly cared about my vision and translated that into the beautiful heartfelt branding we have now. As a founder, the many complexities of the wholesale/retail world can be challenging. Still, the Orden Beauty Team has seen me through onboarding and resolving any challenges that might come up. So far, we have gained wholesale accounts at The Detox Market, Target, Whole Foods, and many more.
Erin Orden has this really compelling combination of knowing the business and trends in the beauty and skincare industry, while being able to creatively distill down the language and authentic essence of a brand so that it intersects the market with its best competitive self. Erin was instrumental in helping us lean into what made us unique and harness that energy and passion into our brand styling, marketing, and our narrative. Erin also helped us prioritize our focus as a young brand and helped us to really put our energy into the activities that were going to drive our business forward.
I hired Erin as a consultant when we were relaunching the look and feel of our brand. Her experience with working with indie beauty brands in the clean beauty space was invaluable. She helped us see our vision through and connect with folks we wanted to talk to, she knows her stuff.
Erin of Orden Beauty has played a critical role in Sigil Scent’s rebranding and re-entry into the market. With steadfast dedication, she coaches her client and co-navigates—right alongside them—all of the trials and tribulations a small brand faces when scaling up. Without Erin’s loyalty, encouragement, industry expertise, and vision, we would have lacked the courage to pull our previous iteration from market—a needed choice that has us better primed for bigger retailers, better market differentiation, a real, emotional story, and a more qualitative customer experience.
I started working with Orden Beauty in 2019 with hopes of gaining wholesale accounts but ended up with so much more. Orden Beauty helped me hone in on what I visualized but had trouble translating when I decided to rebrand Satya + Sage. Erin truly cared about my vision and translated that into the beautiful heartfelt branding we have now. As a founder, the many complexities of the wholesale/retail world can be challenging. Still, the Orden Beauty Team has seen me through onboarding and resolving any challenges that might come up. So far, we have gained wholesale accounts at The Detox Market, Target, Whole Foods, and many more.
Erin Orden has this really compelling combination of knowing the business and trends in the beauty and skincare industry, while being able to creatively distill down the language and authentic essence of a brand so that it intersects the market with its best competitive self. Erin was instrumental in helping us lean into what made us unique and harness that energy and passion into our brand styling, marketing, and our narrative. Erin also helped us prioritize our focus as a young brand and helped us to really put our energy into the activities that were going to drive our business forward.
