Aleph is at One.
Wildly clean beauty.
New Zealand-based Aleph Beauty is a future-forward vision for wildly clean makeup and skincare, inspired by nature and rooted in the ancient tradition of alchemy. Created and formulated by a seasoned industry artist, each meticulously crafted product blends in harmony with the others to create an infinitely mixable system for personalized color and coverage. More than just makeup, all of Aleph’s proprietary formulas are infused with natural skincare ingredients for smoother, softer, nourished skin both today and tomorrow. You’ve never experienced makeup quite like this.
In addition to uncompromising product performance, Aleph’s sustainability ethos is bar none. From their rejection of microplastics in formulas, to their circular packaging model, this is conscious beauty with a clear conscience.
Brand highlights
- Founded in 2018
- Woman-owned
- B-Corporation
Awards/Press
- The Zoe Report: Radiance Balm
- Harper’s Bazaar: Concealer/Foundation
- Best of Natural Awards, 2020
Key Qualities
- Vegan
- Cruelty-free
- Non-toxic
- Circular/Recyclable Packaging
- Made in New Zealand
“Everything I’ve created for Aleph is a realization of my vision for what beauty should be.”
CEO + Chief Product Developer
Emma Peters
As a top makeup artist in New Zealand for 30 years, Emma Peters channeled her lifelong passion for health, wellbeing, and sustainability into creating Aleph Beauty as a response to the dirty problems in the clean beauty industry (microplastics in makeup and plastic packaging, we’re looking at you). As CEO and Chief Product Developer, she formulates all Aleph products in-house to an uncompromising standard of quality, always with the consumer in mind. Her mission is to make cleaner beauty accessible and easy for everyone to mix and master for themselves in alignment with their skin’s changing needs.
