Advancing the beauty world, together
As your brand’s most passionate advocates with a decades-long sales legacy, Erin Orden and Ana Armstrong have built an agency uniquely steeped in visionary thinking, sharp focus, and a finely tuned personal dynamic that brings the best of both worlds to every client venture. Together, they engage with the beauty industry as both sentinels of change and champions of progress, passionately challenging old systems and advancing the promise of a more sustainable, inclusive and conscious future for all.
Before pioneering some of the first independent beauty counters in the Pacific Northwest, art and fashion formed the foundation of Erin’s world. Her career began as a pro makeup artist and stylist, earning both a Certificate of Apparel Design and a Bachelor of Fine Arts with a focus on painting and sculpture. Since then, her relentless curiosity and creative hunger has called her to all corners of the beauty industry: as an educator, artist, strategist, consultant, and independent sales director for over 50 major and independent brands.
In an era when sustainability, inclusivity and kindness were scarce, Erin became the vanguard of a new, more conscious beauty movement. Breaking out as an independent sales agent, she ushered some of the first green brands into the space, developing fresh sales strategies and training for the nation’s first green beauty marketplaces—a sector now ever-expanding and evolving. Today, her greatest passion is in nurturing the ethical brands that further this movement, with a visionary approach that keeps the power of relationships at its heart.
Fiercely methodical and energetic, Ana is the right-brain counterbalance within Orden Beauty’s seamless partnership, bringing over a decade of experience in the fast-paced realms of beauty and media sales. She began her journey in the industry as the head of sales and distribution for Woodley & Bunny, a trailblazer in the indie beauty space, not just in selling products but also operating a highly acclaimed apothecary and award-winning salon in Brooklyn, New York. From there, she co-founded and directed sales for Cult & Commerce, an agency specializing in sales representation, brand management, and distribution solutions for niche and prestige beauty brands seeking an impactful global presence.
Having honed her skills within a variety of distribution channels including prestige, mass, department and chain stores, big box, spas and salons—as well as a plethora of luxury, natural and indie apothecaries, specialty grocers and low/zero waste stores—Ana is thrilled to be working with the truly extraordinary and groundbreaking brands that call Orden Beauty home.