Let’s advance the beauty world, together
We’re a multi-channel creative branding hub with a decades long legacy of experience in nearly every vertical of the beauty industry. We’ve spent years vetting and nurturing relationships with an extraordinary group of talented folks in branding, design, sales, marketing, retail, manufacturing, formulation and more. With visionary thinking and sharp focus, we’ll help you actualize your brand, and win market share, all the while crafting a plan for the sustainable success of your business moving forward.
Before pioneering the first independent beauty counters in the US, art and fashion formed the foundation of Erin’s world. Her career began as a pro makeup artist and stylist, earning both an Apparel Design degree and a BFA in visual art. Since then, her relentless curiosity and creative hunger has called her to all corners of the beauty industry: as an artist, educator, strategist, consultant, and independent sales agent/director for over 50 major and independent brands.
In an era when sustainability, inclusivity and kindness were scarce, Erin became the vanguard of a new, more conscious beauty movement. Breaking out as an independent sales agency, she ushered some of the first green brands into the space, developing fresh sales strategies and training for the nation’s first green beauty marketplaces—a sector now ever-expanding and evolving. Today, her greatest passion is in nurturing the ethical brands that further this movement, with a visionary approach that keeps the power of relationships at its heart.