About
Let’s advance the beauty world, together
We’re a multi-channel creative branding hub with a decades-long legacy of experience in nearly every vertical of the beauty industry. We’ve spent years vetting and nurturing relationships with an extraordinary group of talented folks in branding, design, sales, marketing, retail, manufacturing, formulation, and more. With visionary thinking and sharp focus, we’ll help you actualize your brand and win market share, all the while crafting a plan for the sustainable future success of your business.
Orden Beauty brands are ethical, sustainable, inclusive, equitable, and courageous.
Meet our TEAM
Erin Orden
Before pioneering the first independent beauty counters in the US, art and fashion formed the foundation of Erin’s world. Her career began as a pro makeup artist and stylist, earning both an Apparel Design degree and a BFA in visual art. Since then, her relentless curiosity and creative hunger has called her to all corners of the beauty industry: as an artist, educator, strategist, consultant, and independent sales agent/director for over 50 major and independent brands.
In an era when sustainability, inclusivity and kindness were scarce, Erin became the vanguard of a new, more conscious beauty movement. Breaking out as an independent sales agency, she ushered some of the first green brands into the space, developing fresh sales strategies and training for the nation’s first green beauty marketplaces—a sector now ever-expanding and evolving. Today, her greatest passion is in nurturing the ethical brands that further this movement, with a visionary approach that keeps the power of relationships at its heart.
Tabitha is a versatile marketing and people leader with over 25 years of experience. She provides fractional marketing consulting services, drawing on her extensive career, which spans television production, copywriting, branding, web design, multi-channel corporate marketing, business process optimization, and people leadership. Her diverse skill set equips her to help emerging companies achieve remarkable growth.
Principal of The Woods & Co., Susan Woods has over 20 years of experience in marketing of consumer lifestyle, health, fitness and beauty products, and the people behind them. Prior to launching The Woods & Co., Susan co-founded Crier Communications, an 18-year old bicoastal PR firm with an expertise in food and health. Under her initiative and guidance, Crier branched out into beauty, fitness and fashion and opened a New York City office. Before Crier, Susan received her degree in Art History and Journalism at NYU and was awarded a membership in Kappa Tau Alpha, a national journalism honor society.
Former Lead Designer at Wildern, Charity is a multi-disciplinary designer, illustrator, and visual artist with over 6 years of experience crafting comprehensive visual experiences for brands across diverse sectors including beauty, hospitality, and technology. Combining a passion for aesthetics rooted in a background in fine art with a strategic approach emphasizing clarity and functionality, Charity delivers compelling designs that resonate with clients and audiences alike. Their portfolio includes collaborations with founders of all sizes, showcasing a dedication to innovative visual storytelling and user-centered design principles.
Tyler has over 20 years of experience building websites, with a background in information computer security. They’ve worked with clients like Facebook and Pinterest, leading web development projects across the travel, entertainment, food, beauty, and financial sectors. As a former lead developer for an agency in Seattle, their expertise spans UX design, 3D level design, SEO strategy, and social media planning, with their work featured on TechCrunch and CNN.
Currently, Tyler helps businesses and individuals thrive in the digital world. They’re also developing a nonprofit social media platform focused on delivering a user-first experience without the clutter of overwhelming algorithms.
Ten years ago, I left modeling and focused my efforts as a full-time fashion photographer. I really love my job- as it brings together great teams of talented people to create our best work. I currently live in New York with my husband and frequently travel to the West Coast and Europe for client work.
While the majority of my work is focused on fashion and beauty industries, I have a wide range of editorial and commercial clients.
Erica is a graduating AB Communication student who loves playing ultimate, reading Paulo Coelho & Mitch Albom works, and meeting new people. Her social media philosophy focuses on authentic engagement, continuous growth and spreading positivity. She strives to connect with her audience through meaningful conversations and valuable content that uplifts others.
Joanna’s life story is truly inspiring. Hailing from the beautiful island of Palawan, her passion for the outdoors was ignited at a young age. With a degree in Petroleum Engineering from Palawan State University, she gained valuable industry experience before embracing the digital landscape during the pandemic. Venturing into Virtual Assistance, she found fulfillment in Sales, Business Development, and Executive Assistance. While thriving in her career, Joanna also cherishes her role as a mother to two children in General Santos City, gracefully balancing both worlds. Her journey exemplifies adaptability, determination, and the pursuit of personal fulfillment.
