Capabilities

Developing Brands

What’s next? A whole new world of sales possibilities.

Your big idea is delighting your people, and your loyal fans can’t get enough. Still, you struggle with how to expand your reach and break into your dream retailers. With decades of insight and strong industry relationships, Orden Beauty will help you grow your market share apace. We’ll design a customized plan of action to fit your individual needs and goals, in the timeline that makes sense in your brand’s development.

Brand Elevation

Where you begin is rarely where you end up. What carried you to this point may now feel too small, too confining. In the life of a brand, there is innovation, iteration, exploration, and evolution. We’ll help you reach the next phase on the world stage.

Brand Identity Maturation

Founder Story Curation
Creative & Art Direction
Assets & Collateral
Investor Pitch Decks

Visual Design & Development

Logo Design
Website Design
Photography
Video

Product Development & Redesign

Formulation
Packaging
SKU Edits and Editions

Marketing & Media

Marketing spaghetti: it’s not amoré. Throwing ideas at the wall to see what sticks is not a plan. You’ve worked hard and gained some traction, but there’s pasta all over the floor and your shoes are growing ever more slippery. We’ll help you tell your story smartly and strategically with actionable steps to keep growing and engaging your following.

Marketing Strategy

Market Research
Marketing Planning
Channel Strategy
Process Design
Team Mentorship

Public Relations

Promotion strategy
Media placements
Press Kits

Content Creation + Curation

Copywriting
Social media
Influencer partnerships

Sales Services

You know they’re out there, your dream buyers, just waiting to hear from you. But you don’t know exactly who “they” are and how to talk to them. We’ll tell your brand’s story to the right people in the right order at the right time. We’ll be your most passionate advocates throughout every step of your sales journey to ensure that your products get in front of your dream buyers and onto their shelves.

Sales Strategy

Competitive Analysis
Brand & Pitch Decks
Promotion
Scaling

Sales Administration

Digital Presence
Education
Lead Generation
Sales Funnel Management
Sales Team Development
Legal

Warehousing & Logistics

COGs
SRPs
3PL Distribution
Certifications

Let’s get started

Hello Beauty! Please use this form to tell us more about yourself, your brand, and your goals. We’ll get back to you as soon as we can.

“[Erin Orden’s] experience in working with indie beauty brands in the clean beauty space was invaluable. She helped us see our vision through and connect with folks we wanted to talk to.”

Yvonne Perez Emerson

founder, Make & Mary

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